How much more are consumers who use ad blockers worth? A lot more. These highly valuable consumers defy industry assumptions, ...

Lilly’s expected global sales of $137 billion in 2032 will be almost 60% more than that of the second largest pharma firm, ...

Uber Eats reconfigured its commerce platform and one week before this year's Super Bowl fans were invited to create in-app Super Bowl commercials. Record breaking food delivery sales during Super Bowl ...

Britain may force social media companies to prioritize trusted news sources as it pushes to tighten regulation of the sector, Reuters reports. The culture department is considering a change that would ...

Britain may force social media companies to prioritize trusted news sources as it pushes to tighten regulation of the sector, Reuters reports. The culture department is considering a change that would ...

Raja Rajamannar, former chief marketing and communications officer of MasterCard, cut the firm’s ad budget before his departure in January of this year—apparently without hurting the brand, Business ...

Omnicom Media announced that it is partnering with Netflix in an arrangement that will combine Acxiom audience intelligence with the AI-enabled ad formats provided by Netflix. The agreement will allow ...

Snap has officially unveiled its long-awaited Specs, a new generation of AR glasses designed to compete with wearables from ...

Samba, a media research film, has acquired Bestever AI, a GenAI platform built for advertisers and marketers, MediaPlayNews reports. Apoorva Govind, the founder and CEO of Bestever, was named director ...

Etsy's "Shop Other Jeffs" campaign turns Amazon Prime Day into a rallying cry for buying from real people, not billionaires.

Most of those polled in a MediaSense survey said they associate OBR with strong client-agency relationships. And around three ...

Snap is founding a separate entity called Dotmo that will focus on the development of AI models and immersive gaming ...