Aiming to “still be relevant in another 100 years”, the denim giant believes collaborations across music and sport will ...

Customers expect every interaction to be relevant, timely and personalised, yet many marketers still struggle to deliver this ...

There is more to showing up in culture than following the latest trend and the brands who realise that are better placed for ...

Looking to ramp up its social media spend, JD Sports is using Snapchat to bridge the gap between digital and physical retail ...

Unilever, Mars Petcare and Capgemini Invent on why the real obstacle to AI-powered growth is everything that happens before ...

AI is one of the latest developments changing how brands work with agencies, influencing the services they need, the types of ...

The card and gifting retailer is betting on personalisation, proprietary data and “incredible” brand awareness to fuel its ...

Despite the business having significantly stepped up its investment in creators, Unilever’s CMO insists the approach is about being where consumers are, rather than channels.

Enrico Galliera is ending his 16-year career at the luxury car marque, just weeks after the launch of Ferrari’s first ...

Pareidolia, or our tendency to see faces in random objects, can be a powerful tool in marketing for grabbing - and keeping - ...

Senior leaders discuss how to identify, manage and fix skills gaps within teams in the latest episode of Marketing Week’s ...

Jim Squires underlines the importance of all aspects of marketing being connected to ensure it is not just seen as a ...