Apple has rebranded its Apple TV lineup by dropping the “+” from Apple TV+, unifying its streaming and hardware under one name. The move has fueled speculation that a new Apple TV device could be ...

Add Yahoo as a preferred source to see more of our stories on Google. As if teaching your dad the difference between Apple TV and Apple TV+ was not difficult enough before … On Monday, Apple quietly ...

It looks like Apple's team is on a hot streak of brand identity refreshing lately. A month ago, Apple removed the "Plus" iPhone from its portfolio and substituted it with an Air model. A few months ...

Apple TV+ announced it will be rebranding and adopting a “vibrant new identity” by changing its name to Apple TV. The streamer quietly announced the news at the bottom of a press release regarding the ...

Add Yahoo as a preferred source to see more of our stories on Google. Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...

Following Apple's one-line announcement earlier today that Apple TV+ is being rebranded as simply Apple TV with a "vibrant new identity," the first hints of that vibrancy have appeared in the latest ...

Apple likes to keep its branding simple and we can appreciate that. However, sometimes this can lead to some confusion. For example, there are multiple iPad Air models, but Apple doesn’t always ...