If you haven’t seen the 22 rules of storytelling tweeted by Pixar storyboard artist Emma Coats, go read them and then come back. We’ll wait. It’s worth it. Lego enthusiast Alex Eylar helps those rules ...

Lego is to create “storytelling tables” at its stores for adult superfans where they can have virtual meetings with set creators and pore over early product designs and prototypes. Adult brick fans, ...

Feature makes debut in flagship New York shop along with interactive attraction called ‘the Brick Lab’ Lego is to create “storytelling tables” at its stores for adult superfans where they can have ...

LONDON, ENGLAND - NOVEMBER 27: Marli Williams, 9, plays in a Lego building area on the opening day of BRICK 2014 at the Excel Centre on November 27, 2014 in London, England. The four day event ...

Located on the Departure Level of Terminal 1, the Lego Certified Store features an extensive visual and spatial redesign, ...

Lego has created a skill for Amazon Alexa that consists of 10 stories kids can listen to and interact with while playing with the brand’s brick toys. The skill was created specifically for Lego Duplo, ...

A behind-the-scenes look at planning, storytelling and animation techniques for LEGO stop-motion projects.