Add Yahoo as a preferred source to see more of our stories on Google. James May appears to have backtracked on his comments about a new Jaguar advert after calling it “marketing b*****s”. The Top Gear ...

Jaguar Land Rover’s decision to fire the advertising agency behind its disastrous DEI-fueled campaign is a classic case of “too little, too late.” Reported first by The Telegraph, this move is as ...

The Jaguar CEO recently resigned in the wake of a controversial ad campaign the luxury car company released months ago in an effort to rebrand as “woke.” After spending three years as CEO and three ...

Automotive Expert David Patterson breaks down the controversial marketing shift that has significantly impacted Jaguar's identity and reputation within the automotive community.

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Jaguar's managing director has defended the company's rebrand and ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday. The car brand released a new promotional video debuting its reimagined logo on its X account under the ...