As artificial intelligence increasingly becomes embedded in sales workflows, a paradox has emerged. Organizations are rushing to adopt AI tools that promise faster lead scoring, automated follow-ups, ...

It's incredible, really, how AI has transformed the way we do business—making things faster and more personalized and giving us insights we never thought possible. But as with any great power, there's ...

Ethical decision-making in marketing and sales encompasses the systematic evaluation of choices against moral principles, industry norms and stakeholder expectations. This field bridges normative ...

Natalia Garcia ’23 graduated with a major in economics and minor in international business and was a 2022-23 Hackworth Fellow with the Markkula Center for Applied Ethics. Ben is an experienced sales ...

Responsible AI sales ethics: A guide to maintaining customer trust As artificial intelligence increasingly becomes embedded in sales workflows, a paradox has emerged. Organizations are rushing to ...